Augmented Reality in Marketing

With augmented reality you can use your smart phone, tablet and AR glasses to see a layer of digital information on top of the physical environment. Its application potential is vast: gaming and other forms of entertainment, medicine, translation, location/travel assistance and commerce, to name just a few. For marketing purposes, it can be the best of both worlds—offering the real-world advantages of touch, sight and sound with additional interactive digital enhancements.

Why choose Digital Media HQ for your Augmented Reality Marketing?

  • 01.

    We’ll work with you to thoroughly understand your target market. Only when we have this information can we be in a position to advise on the different methods of Augmented Reality.

  • 02.

    We’ll optimise your AR model with your target customers in mind, creating a familiarity with the product before they’ve seen it physically. We can also create a link directly to the product purchasing page on your website.

  • 03.

    We’ll monitor the rate of orders or enquiries coming through the AR model so that we can see the conversion rate. By using our analytics software we can track a customer from landing on your website to placing an order.

  • 04.

    We can update the AR model with new features at any time. This would normally involve a reprint of tradition printed marketing literature. By scanning a page or image we can bring your products alive, gaining interest and sales.


  • Connector.

    What is it?

    With augmented reality you can use your smart phone, tablet and AR glasses to see a layer of digital information on top of the physical environment.

  • Connector.

    Why use it?

    Customers can virtually test products like furniture or objects in their home/office. Bring promotional literature to life by viewing 3D products on the page. Link directly to your website for customers to place an order.

  • Connector.

    Does it Work?

    In a UK study both traditional print and augmented reality (AR) marketing campaigns where tested on a children’s construction toy. To find out the results please download our free report.

Just some of the Companies in the North West that trust Digital Media HQ.

Network Rail
Nov Mono Pumps
CAMERON
Jones Nuttall
BAE Systems

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