Through in-depth discovery a number of items where identified which needed to be addressed when developing Budenbergs new website.
The website had to be targeted towards both young and old engineers. To capture engineers leads a responsive website was developed so that products and data could be quickly located. This was developed using a clear navigation systems and search functions.
As Budenberg Gauge Co Ltd in a international company, websites where created for their India and Asia businesses.
Also, to reach out to younger Engineers who may not have heard about Budenbergs products or services, an emphasis was placed on Social Media.
Call-To-Actions (CTA’s) where placed on every page which could then capture potential customers email addresses. New content was to be input to the website via blogs, news section, email marketing and updated via the Content Management System (CMS).
Digital Media HQ also trained Budenberg staff on how to manage the site and social media.